The Hunter Hotel Investment Conference is one of the industry’s premier events, taking place in downtown Atlanta in late March. Innvision sent a group of design and procurement consultants to this year’s conference. Here we share what we learned and how it might impact your next hotel project.

What We Learned at Hunter Conference 2025

The atmosphere at this year's conference was positive, yet pragmatic. Panels of industry leaders shared a realistic view of current challenges, but also highlighted opportunities for forward-thinking hotel owners and developers.

Many discussions centered on adapting to rising costs and still-elevated interest rates. Despite these financial headwinds, attendees were optimistic about the industry's direction, seeing growth potential in segments such as extended-stay and boutique hotels. These property types are attracting significant investor interest due to their strong performance metrics compared to traditional hotel concepts.

Technology integration emerged as another major theme, with the growing use of AI and mobile solutions reshaping both guest experiences and operational efficiency. Sustainability has also evolved from a marketing feature to an essential business practice, with eco-friendly initiatives delivering both guest satisfaction and operational savings.

Perhaps most importantly, speakers emphasized how guest expectations continue to evolve. Today's travelers, particularly younger demographics, are seeking experiences that are unique, locally connected, wellness-focused, and supported by seamless technology. Properties that successfully address these preferences are commanding premium rates in competitive markets.

How To Apply Insights from Hunter

If you're planning a hotel project, you need design and procurement partners who understand current industry conditions and emerging trends. At Innvision, we make it a priority to stay informed about what's happening in the hospitality marketplace so we can provide our clients with insights that address their specific challenges.

As your hotel design and FF&E partner, Innvision applies industry insights gained from Hunter to your specific project needs. Whether you're building a hotel, refreshing an existing property, implementing new technology, enhancing sustainability initiatives, or simply trying to meet evolving guest expectations, our team provides design and FF&E solutions tailored to today's market realities.

Our value engineering expertise is particularly valuable in the current financial environment, helping clients optimize their investment while maintaining quality and guest appeal. We understand the importance of balancing immediate budget constraints with long-term operational success.

Attending events like the Hunter Conference allows us to strengthen our industry relationships and enhance our ability to serve clients effectively. This year’s show reinforced that despite ongoing challenges, the hospitality industry continues to present exciting opportunities for those with the right partners and approach.

At Innvision, we're committed to applying our industry knowledge and procurement expertise to help your next hotel project succeed. Whether you're planning a new construction or renovation, our team is ready to assist you with design and procurement solutions tailored to today's market conditions.

Ready to start your hotel project? Contact us today to learn how we can help.