design tips for boutique hotels

With prototypical hotels, just about everything is dictated by brand standards. Boutique hotels, on the other hand, don’t have the same requirements, even if they are soft-branded, and therefore offer their guests a unique experience in both design and services. 

The sky’s the limit when furnishing boutique properties, allowing hoteliers to customize every aspect of their hotel to their clientele and stand out from other properties in their area. Due to the endless options now available, no two boutique hotels are alike. 

Telling Stories Through Design

Boutique hotels convey their originality with a strong design concept. They can utilize storytelling in their design choices by sticking to a well thought-out theme and incorporating details in their property that reflect that concept.

As local immersion has been a growing trend in hospitality, one such way boutique properties can choose a concept is by homing in on the feel and individual characteristics of their area. Tying in regional aspects such as artwork from local artists and matching their design scheme to their area’s environment will make guests feel more connected to a hotel. 

Another venue for storytelling lies in your property’s history. Boutique hotels can use their building or location’s past to construct a cohesive theme that is entirely unique to their property. Weaving in details from your building’s previous life throughout your hotel will not only result in a coherent design scheme, but also will provide special historic interest. 

Layer on the Luxury

Developing an inspiring environment all lies in the details, and with the creative freedom that is unique to boutique properties, there’s plenty of room to play around with a variety of textures, finishes, and special touches to all your FF&E. Embellishments to your hospitality items such as tassels on throw pillows are a small addition that pack a big punch. 

Layering accoutrements and finishes will add richness and visual interest to your boutique hotel’s design scheme. Instead of choosing one solid material for your FF&E, consider purchasing items with a mix of components for added depth. 

Why Boutique Properties Need a Design Team

Coming up with and implementing a design concept for boutique properties requires in-depth research of a hotel’s location, client base, history, and nearby competing hotels. Hospitality interior designers have experience in not just creating unique ideas, but also ensuring that the entire design scheme fits together. 

The custom nature of boutique hotels also means that you likely won’t purchase all your FF&E in bulk, since the different elements will pull from a variety of vendors. Procuring FF&E for boutique hotels is a complex process and calls for a higher level of product knowledge, so having a hotel interior design team closely involved helps your project stay on track. 

The level of detail in boutique hotels demands special attention to every aspect of your planning. The design and procurement experts at Innvision Hospitality work together very closely throughout a project, have in-depth knowledge of all hotel types, strong vendor relationships, and all-encompassing services to achieve your property’s vision beautifully and according to your budget and schedule. Contact us today to start your boutique hotel project!

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